E-Liquid, also known as E-juice. E-juice is a fluid that is placed in the tank of an E-cigarette or vape that creates vapour.
The main components of e-juice are nicotine (optional), VG or PG (or a mix of both) and food-gradeflavouring. Combining these substances means you can choose an E-Liquid that has a balance of flavour intensity, throat hit and vapour density (clouds) too.
Many people think that nicotine in E-Liquid and in tobacco is the most dangerous chemical but this is not quite true. Nicotine is, however, very addictive. Why? Well, when you consume nicotine in tobacco or when you vape your brain releases a chemical called dopamine. This is what drives the addictive behaviour behind smoking and why giving up is so hard to do. You could follow the ‘cold turkey’ route or you can take the little-by-little approach by switching to vaping and choosing a lower strength nicotine content over several months.
The important thing to remember is flavourings in E-Liquid, as in other products, need to be of the highest standard. You’ll find that is always the case across all our range.