WARNING: Products on this website contain nicotine. Nicotine is an addictive chemical.


What are E-Liquids?
Whether you're a newbie or a dab hand at vaping, there are very few people who know what is actually in E-Liquid.

E-Liquid, also known as ejuice – is a fluid that is placed in the tank of an e-cigarette or vape that creates vapour.  When liquid gets to a high temperature it evaporates, by changing from liquid to steam. As this happens you inhale, giving you a hit of flavour. This is what you inhale and exhale as part of the vaping process.

What is in E-Liquid?  
As we know the main components of e juice are nicotine (optional), VG or PG (or a mix of both) and food-grade flavouring.

Depending on the flavouring used, you will see some other ingredients listed on the packet of your favourite vape juice. More often than not, these are the scientific names for flavouring compounds. You may be surprised to learn that some of the flavourings in vape juice are found in other products too. This is because, as flavours of vaping juices are created, they will use compounds that have already been developed and tested for quality and flavour. Mixing flavours leads to some pretty unique flavour combos, something that many vapers like most about vaping.

Propylene glycol (PG)
To be scientific, Propylene Glycol is an organic compound with the chemical formula CH₃CHCH₂OH. It is both colourless and odourless too with low viscosity, meaning it is a thin liquid, the opposite of VG ejuice which is a thicker liquid. It is an ingredient not just in vape juice but in solvents and humectants, which you’ll know as skin lotion or moisturiser.

Vegetable glycerine (VG) 
Vegetable Glycerine is an all-natural liquid that is extracted from plant oil and goes by the chemical formula C3H8O3.Like PG, it is a clear, odourless liquid with a mere hint of colour.In some cases, it has a slight tang of sweetness to it. You can tell it apart from PG because it is a thicker, more viscous liquid.

Combining both substances means you can choose a E-Liquid that has a balance of flavour intensity, throat hit and vapour density (clouds) too.

 And last but not least Nicotine (but not always!)
Many people think that nicotine in E-Liquid and in tobacco is the most dangerous chemical but this is not quite true. Nicotine is, however, very addictive. Why? Well when you consume nicotine in tobacco or when you vape your brain releases a chemical called dopamine. The release of dopamine ‘teaches’ the brain to repeat the same behaviour over and over again. When you don’t get the intake of nicotine that your brain is used to, you develop an intense craving.  When you stop smoking or use nicotine-free E-Liquids, your brain is no longer getting the regular hits – and it starts to scream to tell you it needs it! This is what drives the addictive behaviour behind smoking and why giving up is so hard to do. You could follow the ‘cold turkey’ route or you can take the little-by-little approach by switching to vaping and choosing a lower strength nicotine content over several months.

Here’s the important thing to remember! Flavourings in E-Liquid, as in other products, need to be of the highest standard. And across our range of E-Liquids, you’ll find that is always the case.

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